Are the Retailers Trying to Trick Us?
I was recently in Poundland buying cashew nuts when I noticed a small bag of chocolate covered raisins. I decided to buy some as I have been craving them now for a few weeks (weird i know!). The bag was 150g and obviously £1, for clarity they were in the section with nuts, dried fruit etc. A section which many would call the healthy part of the store.
I continued to look around the shop, and eventually got to the chocolate, sweets and crisp section - unhealthy part of the store maybe? I then saw a bag of chocolate covered raisins. This bag was larger, 80g more. I stood for a couple of seconds thinking "I wonder what the difference is in calories/macros?". A raisin is a raisin, but maybe the chocolate is different. I picked up the larger bag and compared the macros to the "healthy section" pack. So, what did I find? The nutritional values were exactly, and I mean exactly the same. Same calories, same carbs, same sugar, same fat!
The only difference between the two? Different packaging and one containing just over 50% more for the same price as the other!!
Are retailers trying to trick us? I am sure many consumers would have not cross checked the nutritional value, I am sure many people would have picked up the bag from the "healthy section" thinking they were surely better for them than the pack in the sweet / chocolate section. This would leave them with 50% less of the product for the same amount of money spent.
Be savvy when you're shopping and don't go for what seems like the obvious option.