With social media being more and more influential I find myself constantly questioning things. Social media can be a great platform to learn new things, connect with friends and follow people that interest you. However the downside is anyone can post information and that information isn't always accurate or correct. This especially becomes a problem if someone has a large following and is posting incorrect information.
As with most things it’s a numbers game. If enough people try something, some people will get good results. You only need a few good results to make people believe in what you are selling. What we will never know is how many people did not get results. Would you want to invest your money in something that only worked for 5% of the people who tried it? Or what if they are boasting that 75% of people saw better results yet only 4 people tried the product? Suddenly the product doesn't seem as good. I always ask myself this question
when I see things advertised on television and they talk about what percentage of people had good results. We don’t always know how many people tried the product, if it is advertised it is quite often in such small text it cann be easy to miss.
The fitness industry is growing all the time and as it’s the industry I work in I see a lot of poor information being put out by people with a large following. As they have a large following they will seem credible and people will believe and follow what they say. For your average person or someone new to fitness it will be difficult to determine what information is good and what is not. Unfortunately I see this far too often with exercises I see people doing in the gym or nutritional advice they have seen online.
I see people who have gotten themselves into good shape for a competition and all of a sudden they are now diet coaches, online personal trainers and physique prep coaches. If we relate this to most walks of life you can see how ridiculous this is. If your friend told you they opened up their Samsung phone and fixed something inside it would you let them fix your iPhone? Probably not because they are not qualified to do it, an iPhone is different to a Samsung and your phone is too valuable to risk it being damaged. I’d like to think your health and nutrition is as important if not more.
For me if someone has not worked in a gym setting and trained clients you are not a personal trainer. If you have not worked with different types of clients, used different methods of training and nutrition depending on the client you are not a personal trainer. You cannot use the methods you used on yourself and expect it to work on everyone because trust me that does not work. To work in a gym you must have certain qualifications. While these qualifications are not particularly hard to obtain, the fact of the matter is someone who works in a gym would have at least invested the time and money into getting that qualification, plus the insurance to go with that qualification. With online training anyone can do it. They don't need a qualification and without that qualification they will not have insurance. Would you let an uninsured driver drive your car?
The same can also be said for some credible members of society. You will still hear some doctors and physios tell you to squat to 90 degrees, not to do deadlifts and that too much protein is bad for your kidneys. I even saw on television recently someone in the medical industry comparing a gym session to housework and concluding that house work burns more calories. I won’t even go into that as that’s a whole topic in itself. While some of these may be true for certain populations but not all. However if the doctor says it, must be true right?
I use social media to promote myself and put information out that I believe in and which I believe is true. Information and methods I have tried and tested that I believe will work for most people because for most people small habitual changes will make huge differences. Most people do not want to be 5% body fat and spend hours a day in the gym and worry about every single thing they eat. And for most people they can get into very good shape making these changes.